How to Increase Sales After the Holidays
:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. View original post here: How to...
View ArticleThe Case for Holiday-Themed Emails
From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to...
View ArticleNew Bidding Techniques for Google Shopping
A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The...
View ArticleAn Increase in Halloween-Related Purchases
Halloween is just a few weeks away, and purchases related to the holiday are expected to increase this year according to new data from the International Council of Shopping Centers (ICSC). View...
View ArticleWatch for Fraud this Holiday Season
With the start of the holiday season just a few weeks away, online retailers must not only be prepared for an influx of website traffic, but also potential cybercrime. To help minimize the likelihood...
View ArticlePreparing your ecommerce SEO strategy before the holiday code freeze
Search professionals need to sharpen their SEO strategies prior to the holiday IT lockdown. Original post: Preparing your ecommerce SEO strategy before the holiday code freeze
View ArticleIt’s not too late: 12 ways to boost sales this holiday season
Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks. Read the original: It’s not...
View Article5 Email Marketing Resolutions to Ensure Success in 2016
:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner Read the original here: 5 Email Marketing Resolutions to Ensure Success in 2016
View ArticleLast-Minute Social Strategies for the Holidays
The busiest shopping season of the year is quickly coming to a close, which means that retailers must step up their social game to reach last-minute holiday shoppers. Social is a great channel for...
View ArticleGmail’s Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]
Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update...
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